After booking your golf trip to Scotland you’ll face the agonising wait in which time you’ll cross examine each course and lodging all while listening to the Scottish Golf Podcast, right!?
As a number of listeners have attested to, a big part of the Scottish golf experience in the age we live in is engaging with golf courses and Scottish golfers on social media before, during and after a trip. As a social media practitioner myself it’s often frustrating seeing many golf clubs and Scottish golf tourism business underutilising these wonderful communication tools to attract golfing visitors to their facility.
With that in mind here are the social media accounts you must be following to help ramp up your pre-trip excitement.
All members should have received their subscription renewals by post. New membership also available.📮⛳️Pictured 15th green #golfmembership #crudeenbaygolfclub #crudenbay #crudenbaygolf #crudenbaybeach #tommorris #oldtommorris #whyilovethisgame #aberdeenshire #golfaberdeen #golfarchitecture #scottishgolfpodcast #linksgolf #linksgolfcourse #beautifulgolfcourses #scotlandgolf #scottishgolf #birdiecage #bunkersparadise #instagolf #instascotland #gabestphoto
A photo posted by Cruden Bay Golf Club (@crudenbaygolf) on
A photo posted by Royal Troon Golf Club (@royaltroongc) on
If a current social network was most conducive to marketing Scottish golf travel it’s Instagram. While not many have joined it has been encouraging to see more clubs join the platform in the last month.
The St Andrews Links who oversee the running of the Old Course and six other courses in the town are one of the few businesses who have personnel devoted to producing engaging social media content. Both their blog and Facebook page showcase a range of informative content while the black and white images of Tom Morris always go down well!
Courses such as Royal Dornoch, Kingsbarns & Castle Stuart drive the majority of their online content from their Facebook pages sharing imagery and news together with an always active comments section.
But if there is one Facebook page to follow for your Scottish golf fix it would be golf tour operator Haversham & Baker’s. The travel experts are regular with their themed content such as Wednesday Wisdom and maintain a high production value.
Perfect winters say for a walk around the links..brrrrrr…a bit chilly! pic.twitter.com/DWOl0wtlzK
— NorthBerwickGC (@NorthBerwickGol) February 15, 2016
— Ayrshire Golf (@AyrshireGolfSCO) October 27, 2015
On Twitter most courses have an account but only a few are really active and responsive with @NorthBerwickgol, @CrudenBayGolf, @GullaneGolfClub, @TheHomeOfGolf and @CastleStuart the standouts. Also consider following the destination marketing agencies of @AyrshireGolfScotland and @HighlandGolfLinks who do a good job of promoting their respective regions.
Scottish Golf Podcast Profiles