Good news for tourism here in Scotland with Scottish golf clubs, tour operators and accommodation providers reporting an increase in bookings across 2014. This may be in small part to do with the largest golf event rolling into Gleneagles at the end of the month. Clearly the below news release from Visit Scotland makes for happy reading for those within the golf tourism industry here in Scotland.
New feedback from VisitScotland’s industry partners shows that pre-booked tee times, advanced bookings for golf and sightseeing tours and advanced hotel bookings have grown significantly in comparison with 2013.
The Blairgowrie Golf Club, venue of the 2014 Junior Ryder Cup, has seen an 87% rise in advanced bookings* from 2013 to 2014 and the pre-booked tee times at Kingsbarns Golf Links for September have risen by one third in comparison with 2013.
Longniddry Golf Club’s advanced bookings are up 50% on September 2013 and Dunbar Golf Club indicated that Scotland being in the global golf spotlight in 2014 has definitely increased their bookings, which are almost full during The Ryder Cup in September.
Tour operators are also feeling the benefit with McLaren Travel, who specialise in golfing and sightseeing tours, estimating that their bookings will be up around 45% in comparison with last year.
USA- based Premier Golf have also reported that sales of their official Ryder Cup packages are higher this year than they were for the previous competition in 2012 when the event was hosted in Medinah, Illinois with Americans preferring to travel overseas to capture the excitement.
In addition, Fairmont St Andrews will be at 100% occupancy during The Ryder Cup week, compared with 93% capacity in 2013.
What is important now is that we here in Scotland continue to provide excellent travel experiences aligned with strategic pricing to ensure the global spotlight on Scotland has visitors retuning to The Home of Golf for many more years to come.