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3 Lessons from the 2014 Ryder Cup

The third largest sporting event in the world has now passed through the Glens of Perthshire with Gleneagles proving to be the most wonderful host of the 2014 Ryder Cup. Europe as everyone knows by now were convincing winners but so too were Scotland, and Scottish golf tourism. But what did we and the 550 million viewers learn about Scottish golf?

Scotland's 2014 Ryder Cup

Scotland’s 2014 Ryder Cup

1. The Weather
With blue skies and temperatures mild the 2014 Ryder Cup showcased Scotland’s beautiful autumnal weather in all its glory. While at times some of the players could be seen clinging onto their winter mitts and submerged beneath bobble hats the mild conditions which prevailed throughout, the weekend of golf produced temperatures in the mid 60s (15*c) and not a drop of rain. Golf in Scotland’s late season is not without risk but can be very pleasant. The late season months offer golfers the opportunity to benefit from reduced green fee rates out with the traditional season. Booking your golf trip and playing golf in Scotland late in the season has never looked more appealing.

2. Diverse Golf Offering
Played inland at the fabulous Gleneagles Resort the Ryder Cup portrayed Scotland in a new light to many. Iconic Scottish golf is links, by the sea not over rolling mountains in the Highlands. The 2014 Ryder Cup showcased Scotland’s diverse golf offering away from the seaside. Gleneagles and the three courses at the resort illustrate that Scottish parkland and health land courses are also world class, standalone products which Scotland can market to the world. Some of these include both Blairgorwie courses in Perthshire, The Dukes St Andrews and Boat of Garten in the north.

3. Tourism
Labelled the £40 million ’free advert’ for Scottish golf tourism, Scotland’s hosting of the Ryder Cup through the spotlight onto the country which can only help attract more tourism. With a degree in Public Relations It is very much hoped that the worldwide coverage of the event can help bring about an increase from the annual 220,000 golf tourists which visit The Home of Golf. The type of event the Ryder Cup has now become definitely helps. The exciting format throughout the three days were sure to help attract more general tourists to Scotland whether these be friends or partners of golf enthusiasts. If that failed to capture the attention the mystical setting and weather to match did the trick. Scotland’s core golf tourism markets traditionally unsurprisingly come from the domestic UK market alongside the North America market of 60 million active golfers. These combined markets make up to 80% of the inbound tourism to Scotland. The worldwide media coverage of the event may help bring about a shift in the balance on the over dependence of these two markets.

Congratulations team Europe and Scotland, you delivered.

Ru Macdonald
Golf Tourism Scotland Young Person of the Year 2013

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